420MEDIA begins documenting the people, businesses and culture taking shape around the new legal industry.
420MEDIA · Changing the story since 2014
The industry had
a story worth telling.
We made it visible.
420MEDIA helps cannabis and plant-wellness brands turn ideas, launches and stories into media that can reach consumers across television, streaming, digital, audio, out-of-home, industry channels and mainstream environments.
12+ YearsPlant-Wellness Media
1STCannabis Super Bowl Ad
Bravo · History · DiscoveryMainstream TV Placements
2026Full dzTV Launch
Selected Work
Different formats.
Built to move a story.
Original programming, animation, brand storytelling and field production—real work across very different formats.
Original Sports + Wellness Series
5th Quarter
Concept, filming, production and distribution for an original series hosted by Marvin Washington.
Original Animation + Education
Cannamation
Original characters and animated storytelling built to make education more engaging.
Brand + Retail Storytelling
Delta 9
Video, photography, testimonials, website development and promotion for a Washington dispensary.
Original Entertainment + Education
Sativa Santa / High Holidaze
A character-led plant-wellness journey built through entertainment, education and real-world storytelling.
Documenting Since 2014
Seattle Hempfest
Years of culture, community and cannabis history documented through the 420MEDIA lens.
Advocacy + Culture + Community
NYC Cannabis Parade
The people, signs, voices and energy of one of New York’s longest-running cannabis gatherings.
What could we build around your story?
Start a ConversationFrom a commercial or campaign to original programming, event media or distribution, the approach is shaped around your audience, market and opportunity.
Creative + Media + Distribution
Build visibility around
the people most likely to act.
From creative and production to media strategy, targeting and distribution, campaigns can be built around a specific business goal: awareness, a product launch, retailer traffic, market expansion, event promotion, authority or continued discovery.
Creative that explains the value
Commercials, branded video, interviews, original programming, photography and event media shaped for the screens and audiences the campaign is meant to reach.
Media built around the market
CTV, streaming, programmatic video, display, native, audio, mainstream and industry media, billboards, digital out-of-home, social and cross-device campaigns.
Retail traffic with more precision
Campaigns can be geo-fenced around retail locations and priority markets, then layered with appropriate audience, behavioral and purchase signals where data and media partners allow.
Personalized Retail Media
From broad awareness to highly specific local campaigns.
For retailers and brands sold through retail, media can focus on the neighborhoods and locations that matter most, re-engage people who have visited or interacted, and use available purchase-behavior signals—including category or SKU-level insights where permitted—to make campaigns more relevant and help increase store traffic.
Strategy · Production · Distribution
Strategy. Production. Distribution.
Built to work together.
01
Strategy
Campaign strategy can begin with the business objective, then connect the message, audience, offer, market and media plan around that outcome.
- Brand & campaign strategy
- Channel & audience mapping
- Content roadmap and budget planning
02
Production
Commercials, branded content, original series, photography and event coverage produced for every screen it needs to reach.
- Commercials & brand video
- Event & conference coverage
- Photo & digital graphics
03
Distribution
We know which doors are open to cannabis and plant-wellness brands—and how to build visibility beyond the industry echo chamber.
- Broadcast TV & streaming
- Programmatic and CTV
- Social, email, and trade press
Creative + Media + Distribution
Great creative is only the beginning.
We help it reach the right people.
420MEDIA combines creative, media strategy and partner-powered distribution so brands and retailers can move from awareness to consideration, store traffic and measurable action across industry and mainstream media.
Capture attention
Commercials, video, display, native and interactive creative built to make the message easier to notice, understand and act on.
Find the right audience
Contextual, geographic, behavioral, interest and first-party audience strategies can help place media around relevant people, content, retail markets and priority locations.
Reach across screens
Campaigns can extend across connected TV, streaming, online video, web, mobile, audio, billboards, digital out-of-home, industry media and mainstream publisher environments.
Turn interest into action
Strong calls to action, landing-page strategy, retargeting and cross-device follow-up help keep the brand present through the decision journey.
Partner-Powered Media Access
More than “run an ad.”
For brands and retailers, the opportunity is to combine strong storytelling with media intelligence and broad media access: where the audience is, what they are consuming, which screens matter, when the message is relevant and what action should come next.
Contextual targetingAlign media with relevant topics, content and environments.
Geographic targetingFocus campaigns around states, markets, retail footprints, store radiuses and geo-fenced priority locations.
Audience layeringCombine appropriate audience, interest, first-party and available purchase-behavior signals around campaign goals.
RetargetingRe-engage people who have already watched, visited or interacted.
Creative enhancementsAdd captions, stronger CTAs and interactive elements where the format supports them.
Performance optimizationUse campaign signals to refine delivery toward agreed KPIs and business outcomes.
Billboards + OOHExtend campaigns to large-format screens, digital out-of-home and high-visibility placements.
Mainstream + industry mediaBuild reach through relevant publisher, trade, lifestyle and category environments.
For Retailers
Connect media to the market you actually serve.
Build awareness around specific locations, support store traffic, promote launches or events, re-engage interested audiences and, where permitted, layer available purchase-behavior or category/SKU signals into more relevant local campaigns.
Ways to work with 420MEDIA
Start with the opportunity
your brand needs now.
Commercial and awareness campaigns
Turn your product, founder story or launch into a campaign built for connected TV, streaming, digital and social visibility.
Plan a campaign →Coverage that keeps working
Capture the speakers, exhibitors, people and energy—then turn one event into a full program, press assets and weeks of short-form content.
See event coverage →Authority and original content
Build a credible media presence through education, interviews, branded channels, series development and long-form storytelling.
Discuss the idea →Event Media
Capture the event.
Extend its impact.
Before the event. During it. After it. And into the next one. 420MEDIA turns event coverage into media that can build awareness, capture the energy while it is happening, give vendors and sponsors more exposure, and keep the event visible long after the room clears.
Build anticipation
Use interviews, announcements, speaker or vendor features and promotional creative to help drive awareness before the event begins.
Capture + amplify
Film the energy as it happens—panels, speakers, interviews, products, booths, attendees and shareable moments that organizers, sponsors and vendors can use.
Keep the event working
Turn the footage into recaps, social clips, vendor features, speaker content, sales assets and credibility-building media that extends the life of the event.
Sell the next one
Show future attendees, sponsors and vendors what they missed while building a visual library that can help promote the next event and demonstrate its value.
One event can become an entire media library.
Speaker ClipsInterviewsPanelsVendor FeaturesProduct MomentsSocial ShortsRecapsPromotional TrailersB-rollFuture Event Marketing
Featured Event Work
Emerald Cup
420MEDIA filmed the awards show and one-on-one interviews, creating a body of footage that could support event promotion, featured voices, shareable content and continued storytelling beyond the event itself.
Awards ShowInterviewsPromotional Edits
More Event Work
Turn one event into visibility that keeps building.
MJ Unpacked · Las Vegas
Interviews + Booths + B-roll
One-on-one interviews, exhibitor booths and event B-roll captured and edited in different capacities for continued use.
Benzinga · Chicago
Panels + Speakers + Show Floor
Panels, speakers, one-on-one interviews, booths, products and B-roll shaped into media for multiple uses.
Client Perspective
The work matters.
So does the experience.
Hear directly from a client about working with 420MEDIA.
Who We Work With
Built for brands, leaders
and organizations shaping the industry.
Cannabis Brands
Product launches, brand storytelling and campaigns designed to create visibility despite platform restrictions.
Plant Wellness Companies
Positioning, education and media for hemp, CBD and adjacent plant-wellness brands.
Event & Conference Producers
Full-crew coverage that turns one event into an ongoing library of useful media.
Industry Advocacy Groups
Documentary-style media, campaigns and communications for organizations advancing the industry.
Track Record
More than a decade
of work that moved first.
From early cannabis television and national media milestones to connected streaming distribution, the work has consistently pushed the category forward.
2014
Founded. First legal cannabis tour filmed in Washington State.
2015
CBS Agency of Record. Medical cannabis series for primetime CBS and CW stations.
2018
First Cannabis Ads on Bravo, History & Discovery. Spots air across the LA market.
2019
Super Bowl & Oscars. First cannabis ad airs during the Super Bowl, reaching 1M+ homes.
2021
Streaming Launch on 4/20. Global launch on Roku, Apple TV, Fire TV, Android TV, iOS.
2026
Full dzTV launch. 2026 expands the model with a dedicated plant-wellness destination built for cost-effective, compliant advertising, education, discovery and distribution across mainstream platforms.
Mainstream Broadcast Proof
Cannabis education.
Actually airing on television.
These are not mockups. They are real moments from 420MEDIA’s broadcast history: the 2019 Super Bowl campaign in the U.S. Virgin Islands and Puerto Rico, and the first 2018 History Channel airing in California.
2019 · St. Croix, USVI
Super Bowl commercial + Commissioner Positive Nelson
A slightly edited look at the Super Bowl campaign airing in St. Croix. Then U.S. Virgin Islands Commissioner of Agriculture Positive Nelson appeared in the commercial—and this footage captures the moment he watched himself come onto the screen during the broadcast.
2019 · St. Thomas, USVI
Raw footage from the bar
Raw footage of the Super Bowl commercial playing live in a St. Thomas bar.
2018 · California
First History Channel airing
Behind-the-scenes footage of the commercial airing on the History Channel for the first time, with Kerri and friends watching.
Why this matters for your brand: you’re working with a team that has already navigated cannabis storytelling onto mainstream television screens—and can apply that experience to how your brand gets seen today.
Seattle · 2014–2015
Early legalization.
Campaigns, media and history in motion.
Before cannabis media became crowded, 420MEDIA was already creating campaigns and documenting the people, businesses and opportunities shaping Washington’s new legal market. These projects are part of the foundation behind the experience, relationships and perspective clients can tap into today.
2014 Campaign
High Holidaze
What 420MEDIA did: created the High Holidaze promotional campaign, developing the original characters, campaign creative and consumer-facing storytelling around Washington’s early legal cannabis market.
Campaign CreativeStorytellingConsumer MediaEarly Legalization
Open campaign gallery · 5 images →
MJBA · Seattle
Cannabis Job Fair
What 420MEDIA did: created promotional campaign media for the MJBA Cannabis Job Fair and had an on-site media presence, documenting the employers, job seekers, businesses and people helping build Washington’s new legal cannabis industry.
Promotional CampaignOn-Site MediaIndustry CoverageInterviews + Stories
Open coverage gallery · 6 images →Why it still matters.
This is more than archive footage. It shows more than a decade of firsthand industry context—experience that now informs strategy, media, partnerships, consulting and how 420MEDIA helps brands navigate what comes next.
The Story Behind 420MEDIA
It started with a promise.
420MEDIA was born from a personal promise Kerri made to her Aunt Kathy while watching her suffer: help educate more people about cannabis so others might have access to information she did not.
The mission became media.That promise shaped years of education, storytelling, television, events and campaigns. In 2021, when 420MEDIA launched its first streaming TV channel, Aunt Kathy’s face appeared in Times Square—turning the reason behind the company into a public media moment.
Story → Media → Reach
The same idea still drives the work today: use media to make important stories visible—across television, streaming, digital, events and out-of-home.
Press & Recognition
Work that earned attention beyond our own channels.
Mainstream, industry and local coverage documenting 420MEDIA campaigns, television firsts, original programming and the evolution of the platform.
Forbes · Super Bowl
CBS Coverage
History · Bravo · Discovery
Benzinga
New Cannabis Ventures
Ganjapreneur · 5th Quarter
GMR · 100 Women
MJ News Network
Business News Tribune
Cannabis Has a Channel
Benzinga · Streaming
Mission + Media
St. Croix Avis · Cannaval
CBS USVI
NW Leaf · 2014
Cannaval Press
For Brands + Retailers
Media can do more than create awareness.
It can help move the business forward.
For product launches, market expansion, consumer reach, retailer support, credibility and larger media presence, 420MEDIA can connect strategy, storytelling, production and distribution around the business objective.
Reach beyond your current audience
Put your story in front of consumers, industry decision-makers and relevant audiences across television, streaming, digital, audio, out-of-home, industry media and mainstream environments.
Build credibility around the brand
Use education, storytelling, expert voices, interviews and professional media to help people understand what makes your company worth paying attention to.
Support sales and retail visibility
Connect awareness to launches, retail markets, store traffic, partnerships, buyer conversations and clearer next steps for interested consumers.
A Network Built Since 2014
Sometimes the most valuable connection isn’t an ad placement.
More than a decade in this industry has built a broad network across brands, retailers, media, production, events, advocates, educators, experts and business leaders. When the need goes beyond a campaign, 420MEDIA also offers consulting to help companies think through positioning, partnerships, media opportunities, introductions and the next move.
Consulting + Connections
Consulting can support media strategy, positioning, partnerships, introductions and decisions about where a brand should go next.
Talk With 420MEDIAOwned distribution advantage
Apple TVRokuFire TVSmart TVsiOSAndroidWebSpotify
Full 2026 Launch · 420MEDIA Distribution Advantage
We don’t just create the media.
We built another place for it to live.
Cost-effective, compliant advertising + distribution at scale across mainstream platforms.
Now being built for a full 2026 launch, dzTV gives plant-wellness brands and retailers an owned destination for education, entertainment, commercials and discovery while 420MEDIA can extend campaigns across mainstream television, streaming, web, mobile, audio, programmatic, billboards and media partners.
Explore dzTV →How We Work
Clear strategy.
Strong execution.
01
Discovery
We define the goal, audience, opportunity, timeline and budget.
02
Plan
We shape the message, content plan, distribution approach and production roadmap.
03
Production
Our team produces the campaign, content or event coverage around the agreed strategy.
04
Delivery
Finished assets are delivered for the channels, audiences and business goals they were built to serve.
Work With Us
Don't just make content.
Make it work.
Tell us what you are building, who needs to see it and what you want that attention to accomplish. We'll map the story, media and distribution into a campaign built to create visibility, authority and real business opportunities.
